'If you name the behaviour of an individual, you reveal it to him; he sees himself. And since you are at the same time naming it to all others, he knows that he is seen at the moment he sees himself. The furtive gesture which he forgot while making it, begins to exist beyond all measure, to exist for everybody; it is integrated into the objective mind; it takes on new dimensions; it is retrieved. After that, how can you expect him to act in the same way? Either he will persist in his behaviour out of obstinacy and with full knowledge of what he is doing, or he will give it up.' - Sartre, yep